TORONTO, August 11, 2011 /Canada NewsWire/ - The Bata Shoe Museum is pleased to announce Sun Life Financial as a new sponsor for its Pay-What-You-Can (PWYC) Thursday evening program. The PWYC program, which is open to all visitors to the Museum every Thursday between 5 pm - 8 pm, offers visitors the opportunity to experience one of Toronto's most unique attractions with a donation amount of their choice.
"The Bata Shoe Museum is very grateful to Sun Life Financial for its generous support of the Pay-What-You-Can program at the Museum" said Emanuele Lepri, Director of the Bata Shoe Museum. "Thanks to Sun Life, the Museum will be able to share its treasures with more than 10,000 people from across the GTA who might otherwise not have had the opportunity to visit."
"A core component of our sponsorship and philanthropy program is accessibility," said Linda MacKenzie, Assistant Vice-President, Sun Life Financial. "Through our award-winning Making the Arts More Accessible™ program, we provide free or reduced-price admission to a wide range of cultural offerings. We are delighted to include the Bata Shoe Museum among the many fine arts organizations we support across Canada."
About the Bata Shoe Museum
The Bata Shoe Museum is dedicated to uncovering the role of footwear in the social and cultural life of humanity. The Museum's growing international collection of over 13,000 objects touches on 4,500 years of history. A varied programme of events and exhibitions lets visitors discover the stories behind footwear from many lands and cultures. Further information is available at www.batashoemuseum.ca.