"Tales of pioneer hardship and deprivation have been told many times. Yet still we remember in wonder, that people accomplished so much with so little; that men and women with simple tools, their bare hands, and their own inventiveness cleared the land, drained the swamps, made their own clothing and provided their own food. Through all these difficulties God was with them and they wanted their children educated intellectually and spritually." from Norfolk Street United Church history

Friday, April 27, 2012

US Outdoor advertising from R.C. Maxwell Company Records, 1904-1990s at Duke University Library


Outdoor advertising in the United States has been going on for well over 300 years, and one can find curious and compelling examples on just about any roadway or other venue.

This remarkable digital collection from the Duke University Libraries brings together over 10,000 images from the R.C. Maxwell Company.

Started in 1894, the company was in business until 2000, when it was sold. During its long history, the company was careful to retain thousands of 8" x 10" professional photographs of its billboards, which were located all over the East Coast.

This collection brings together images from New Jersey, along with a clutch of images from Pennsylvania and other localities.

Visitors to the site can read the collection guide and they may also wish to use the Company, Product, Date, Place, and Subject categories to browse selections of photographs.

Some of the highlights here include ads for the Miss America Pageant in Atlantic City and some rather creative billboards for Pillsbury products. [KMG]

>From The Scout Report, Copyright Internet Scout 1994-2012. http://scout.wisc.edu/

1 comment:

  1. Very well said i agree with all the points that you have mentioned this will surely help me a lot to understand about advertising in detail.Can you please mention some of the companies that come underIndian outdoor advertising association.This will help me a lot in promoting my business.